environmental Protection
What do textiles have to do with climate change?
Some 😀. The textile industry causes more greenhouse gas emissions than international shipping and aviation. Most of the emissions are generated during the production of the raw materials, a significantly smaller part is attributable to brand operations (shipping, shops, etc.) and use (washing, care, disposal). And what are the raw materials that are responsible for these high emissions? Mainly plastic (70%, mainly polyester) and cotton (23%).
Fortunately, however, there are clearly climate-friendly textile fibers (such as TENCEL™ Lyocell) and that is the basis for our product design: We select the most climate-friendly materials possible. We also calculate the CO2 footprint of each fitted sheet to understand where we have the greatest leverage for further savings and to make the product design even more climate-friendly. Our fitted sheets already have less than half the emissions of comparable cotton or polyester sheets.
Climate-neutral textiles - what is behind it?
1. Determination of CO2 emissions
We recorded the CO2 emissions of the greenaDu products together with ClimatePartner and created the Product Carbon Footprint (PCF): We considered the raw materials, logistics, packaging and disposal according to the usual Cradle-to-Gate plus End-of- life.
2. Avoid and reduce
Wherever possible, we avoid and reduce these CO2 emissions. We update the PCF regularly and thus have an overview of the success of our measures.
3. Compensation of CO2 emissions through a climate protection project
We offset all unavoidable CO2 emissions by supporting a climate protection project. That is why our products are climate-neutral. Climate protection projects save CO2 - for example with reforestation measures or the replacement of climate-damaging technologies with climate-friendly alternatives. More information about our climate protection project at www.climatepartner.com/17909-2112-1001 .
4. The “climate neutral” label
We mark our greenaDu products with the independent label "climate neutral" and thus enable our customers to understand climate neutrality and learn more about the climate protection project. In this way we contribute to the greatest possible transparency about the
climate neutrality of our products.
5. Our climate protection project
To offset our CO2 emissions, we support a recognized climate protection project that is certified according to international standards: CO2 offset and tree planting by the Schutzgemeinschaft deutscher Wald eV. More information at: https://www.climatepartner.com/1111.
